Taiwan Exhibition and Convention Association (TECA), was founded on June 18, 2008 and established under Law of commercial organization TECA’s objective is to promote the exhibition and convention industry both home and abroad, advance the economic development, harmonize TECA members’ relationships, further the common interests, and assist the government in carrying out policies and laws.More
ICCA-MICE Bid Workshop Strengthens Taiwan's International Competitiveness
Co-hosted by the Taiwan Bureau of Foreign Trade, TAITRA, and the prestigious International Congress and Convention Association (ICCA), the ICCA-MICE Bid Workshop was held in Taipei's Songshan Cultural and Creative Park during March 13–14. The annual Workshop aims to cultivate Taiwanese talent in competitive bidding for international conferences. The Songshan Cultural and Creative Park was chosen as the site for this year's Workshop with the intent to incorporate Taiwan’s cultural creativity into the MICE industry. The Workshop featured several speakers with substantial experience in international conference bidding: Ulrike von Arnold who is Deputy Director of the Vienna Convention Bureau, Marta Gomes who is Sales Director of the Palais des Congres de Paris - VIPARIS Congress Department, and Noor Ahmad Hamid who is ICCA's Asia-Pacific Director. As the bid-winning Director-General of Kaohsiung's Economic Development Bureau, Vincent Tseng spoke of the submission process for the 2020 ICCA Congress. He, along with the CEO of GIS Group, Jason Yeh, shared the secrets of their successes. The Workshop was open to 40 participants; all were professionals from conference companies, associations, government agencies, hotels, and the travel industry. During the opening ceremony, TAITRA President and CEO Walter M. S. Yeh emphasized Taiwan's dedication to the promotion of its MICE industry, in addition to its success with competitive bidding for hosting rights of international conferences. Deputy Director General of the Bureau of Foreign Trade, Guann-Jyh Lee, mentioned in his speech that the MICE industry not only stimulates tourism but also enhances marketing of host cities. This is why the Bureau of Foreign Trade has long been promoting Taiwan's MICE industry. Future large international conferences to be held in Taiwan, such as the 2018 Sleep Tech Congress, the 2020 Mobile World Congress, and the 2022 World Congress of Biomechanics, are all examples of the island's MICE industry progress. Vincent Tseng shared how Kaohsiung went from zero to a hundred in the bidding adventure for the 2020 ICCA Congress. The thrilling process was also a valuable experience. Ulrike von Arnold stressed the importance of market research for international conferences and how everyone is expected to know the market inside and out. Taiwan's Ministry of Economic Affairs has been committed to raising Taiwan's competitiveness in the MICE industry since the launch of the MEET TAIWAN program in 2009. The Ministry has co-hosted the MICE Bid Workshop with ICCA for six consecutive years in an effort to cultivate Taiwanese talent in the industry and attract other international conference opportunities to the island.
2017 Asian MICE Forum Advances to Southern Taiwan
The Asian MICE industry's annual mega event—the 2017 Asian MICE Forum—will be held September 6–7 in the Kaohsiung Exhibition Center. Themed “Innovation Power", the Forum will feature global MICE gurus, award winners, creative marketing leaders, and technology experts. To be held for the first time in Kaohsiung, Taiwan's second largest conference city, the harbor metropolis has spared no effort to cultivate its MICE industry to increase awareness of the latest developments and the city’s global visibility as a MICE destination. Masters Share Future Trends The Asian MICE Forum, annually commissioned by the Taiwan Bureau of Foreign Trade of the Ministry of Economic Affairs and implemented by the Taiwan External Trade Development Council (TAITRA), has entered its 12th year. This year, Daniel McKinnon, Chairperson-elect of the International Association of Exhibition and Events (IAEE), Wolfgang Marzin, President & CEO of the world exhibition leader Messe Frankfurt GmbH, Tom Hulton, Director of International Relations of the world’s biggest incentive tour organizer IMEX, and Mike Van der Vijver, a prestigious conference design master, will come together to map out the global future of the MICE industry. J. Walter Thompson Taipei's managing director Deng Bowen, one of the masterminds of Lay’s human claw machine advertisement which set off a heated discussion on the internet over recent years, will also share his experience in successfully realizing "marketing whims" to attract consumers. Festivals, by featuring local natural and cultural resources, are a successfully-proven tool to showcase a city’s charm. To uncover the mystery and fun of destination marketing, this year’s Forum will introduce the Hakata Dontaku Festival, Japan's most popular celebration during their Golden Week; the Festival of Fire in Valencia, which is a world-famous ceremony full of spectacular fires and pyrotechnics; in addition to Kaohsiung’s own unique festival. To familiarize attendees with state-of-the-art technologies, Zappar, an Australian company recognized for its expertise in virtual-reality and augmented-reality technology; Poken, a European MICE technology services company; and Accupass, Taiwan‘s well-known innovative net enterprise will share technology application examples. It is worth mentioning that, in order to closely integrate the MICE industry with Taiwan’s New Southbound Policy, the “What’s Next for Asian MICE” session will have MICE leaders from Southeast Asian countries provide a macro analysis of Asian MICE development to help the industry grasp booming business opportunities. The 2017 Asian MICE Forum, with illustrious MICE organizations, technology experts, and marketing experts from all over the world to share insights, is a not-to-miss occasion. Not only to learn new trends, but also to network with the global community and explore new opportunities. To enjoy an early-bird discount, register by August 10th on the website at www.amf.com.tw.
2017/06/08 TECA and TAITRA Jointly Host Exhibition Technology Seminar for "Global Exhibitions Day"